Book Publicity News

Thursday, October 23, 2008

Chef-author Pierre Thiam on NBC's Today in New York, October 26, 6:50am, EST

Chef and restaurateur Pierre Thiam, author of Yolele! Recipes from the Heart of Senegal, will appear on NBC's Today in New York this Sunday, October 26, at 6:50am EDT to showcase the deliciously bold flavors of Senegalese cuisine, a spectacular synthesis of native African, Portuguese, French, Creole, and Vietnamese culinary influences.

The New York Daily News recently featured Pierre and one of his recipes in its Food and Dining section, noting that "we'll all soon be fans of Senegalese cooking."

Traditionally passed down from mother to daughter, the secrets of the Senegalese kitchen are collected here in one volume for the first time in English. Yolele! is sure to lead the way as African cuisine continues to emerge and takes its rightful place among the world's celebrated culinary traditions.

Yolele! gives readers a host of new culinary sensations, exotic yet easy-to-prepare creations. In addition to new takes on fish, beef, lamb, rice and other familiar ingredients, Yolele! introduces readers to fonio, a tasty, tiny-seed whole grain that has been an ancient mainstay of Senegalese cuisine now finding its way on to the American table. Nutritious and simple to make, fonio may prove to be one of the hottest upcoming culinary trends.

Pierre was born in Dakar, Senegal. He came to the States in the late 80s and devoted himself to exploring the city's many ethnic cuisines. He subsequently went on to demonstrate his culinary genius in upscale restaurants such as Garvin's, Jean-Claude, Boom, Zanzibar and Two Rooms, to name a few. Today, he is the chef and owner of Le Grand Dakar in Clinton Hill, Brooklyn, which specializes in West African cuisine.

Watch Pierre Thiam this Sunday morning and enjoy a unique culinary adventure.

Yolele! is published by Lake Isle Press (September 2008).


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